Build Your Social Media Presence
Our constant contact strategy allows your customers to see your brand through interesting and relevant blog posts, links, lists, and promotions. These stories keep your audience engaged and help them understand your brand. We create an enjoyable experience for your consumers so they will share it with their social media friends and grow your online following.
Maintain Social Media Presence
Consumers want to be informed. We continue to offer helpful information for your followers so they will continue to stay connected to your business. Reaching out to your customers this way provides you with an opportunity to maintain a unique relationship with them that, not only allows you to be presented as the go to expert in your field, but also keeps your brand on their mind.
Monitor Your Online Reputation
According to Search Engine land over 79% of people read reviews online before they choose to do business with a local company. That means more consumers are reading reviews as part of their pre-purchase research. Consumers are making decision and forming opinions about your business faster than ever. This means you have to stay on top of what is being said about your brand online. Online reputation management is a pivotal part of any marketing strategy. As your Real Advertising & Marketing Partner, we make sure your brand is represented online in as favorable a manner as possible.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
This reaches the most users by showing your ad whenever your keyword is searched for.
This option prevents your ad from showing when a word or phrase you specify is searched for.
Your ad is shown for searches that match the exact phrase.
Your ad is shown for searches that match the exact phrase exclusively.
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you're willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.
Live Oak will manage every aspect of your AdWords Campaign, so you don't have to.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non obvious to the given input keyword. Process of keyword research involves brainstorming and the use of keyword research tools. To achieve best SEO results, it is important to pick the most relevant keywords. It is good practice to pick keywords that have little competition and a high number of searches. Little competition makes it easier to achieve higher rank in search engines, and high numbers of searches guarantees that the keyword attracts web traffic. The downside of this practice is that usually keywords that have little competition get fewer§ searches, while those searched millions of times a month are difficult to rank for.
Email analytics is a method used to analyze email behavior. It is often leveraged by email marketers who want a more in-depth analysis of how recipients are interacting with their message. Offering many of the same advantages of web analytics, it can help a marketer pinpoint what is, and what is not, working in an email campaign. An analytical solution that offers great potential, some businesses attest that email analytics is one of the most effective ways to increase return on investment, and to fine-tune campaign performance. Email marketers can use email analytics to view a detailed analysis of a campaign, by domain and target segments.The basic tool will reveal information on parameters, such as delivery, open rates, and click through rates
Keyword monitoring is the best method to track which online marketing strategies work, by measuring the successes of your link building, content marketing and Online PR. If you are not monitoring Google rankings already, you should start right now and keep an eye on how your website is performing in the search results. If you do not rank for your most relevant keywords, you will experience a decrease in organic traffic, which will then affect your lead generation and eventually sales and revenue. Because keywords matter, it is necessary to stay informed of ups and downs; especially if your keywords are about to leave or enter the Top Ten. Keyword monitoring will help you evaluate and analyze your online marketing.
Live Oak offers custom developed e-mail campaigns by our specialists to assist in your internet marketing efforts. Build a weekly newsletter, offer exclusive deals, send followers your recent blog posts videos, or simply stay in contact directly with consumers via e-mail marketing.
Email marketing is a popular way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $800 million in 2014 on direct email marketing.
Due to the high level of knowledge and experience here at Live Oak, your business will have virtually no limits to the quality and content of your e-mail marketing. We work with you to build your business dreams into your reality, step by step. Be assured that your success is our primary objective!
Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company. It’s also a good way to guide existing customers back to your business. Many companies also provide an “unsubscribe” option for viewers in an effort to focus only on interested potential customers. Also, your company can opt to have a feedback mechanism where potential customers can tell you directly what they liked and disliked about a particular advertising campaign.